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TL;DR
- At Comit Developers, it’s our business to know what’s new and what’s next in web design in 2019.
- For several years now, mobile web browsing has outpaced desktop web usage, and that has forced web developers to shift to more mobile-friendly designs.
- This coming year, expect designers to embrace asymmetrical layouts in order to stand out.
- Chatbots are increasing in utility and sophistication every day. By the end of 2019, we expect them to be everywhere.
- In 2019 push notifications will offer businesses a valuable new way to drive traffic to their websites by speaking straight to their audiences.
- These trends are all part of a much larger shift towards a more flexible, personalized, and useful internet experience for users.
The internet, as a medium, is unlike anything that has come before it. It’s in a constant state of renewal, shifting and changing forms year after year. For businesses to stay ahead of the competition, they need to stay on top of the latest trends in web design to make sure that their online presence always puts their best foot forward.
This year, that will be especially important for companies that are beginning their transition away from the soon-to-be-defunct Adobe Business Catalyst website platform. At Comit Developers, it’s our business to know what’s new and what’s next in web design, so we’ve put together a rundown of web design trends to expect in 2019 to help you stay ahead of the curve. Let’s dive right in.
The Unification of Mobile and Desktop
For several years now, mobile web browsing has outpaced desktop web usage, and that has forced web developers to shift to more mobile-friendly designs. Now, even desktop designs are starting to adopt some of the mainstays of mobile layouts, including the now-familiar hamburger menu and other clean, space-saving elements.
In 2019, however, the march towards the unification of mobile and desktop platforms will pick up even more steam. Expect to see more businesses looking to cement their brand right onto users’ desktops and phone home screens by developing apps to correspond with their website as the next year unfolds.
Asymmetrical Designs
In web design, success always breeds imitation. That’s exactly what has happened over the last several years, as grid-based layouts have virtually taken over the web. This coming year, expect the pendulum to swing away from such designs, and for designers to embrace asymmetrical layouts in order to stand out. The best asymmetrical page designs should still retain the clean lines and bold styling common across so much of the internet these days, but also embrace a far less structured look than has been the standard for so long.
Chatbots and eCommerce Integrations
In 2019, business web pages are going to continue to evolve into all-purpose portals for customer engagement. To do it, we expect the latest AI-powered chatbots to become the de-facto customer service standard for almost every business website. Chatbots make it possible for companies to provide unprecedented (and inexpensive) customer support, and make a perfect addition to today’s most popular eCommerce solutions, including:
– Shopify
– Magento
– Yo!Kart
There’s almost no limit to how chatbots can be deployed, and they’re increasing in utility and sophistication every day. By the end of 2019, we expect them to be everywhere.
Push Notifications
If you use the internet on a regular basis, you’ve no doubt noticed more and more websites asking for permission to send you notifications via a small popup somewhere in your browser. That’s happening because yet another mobile feature is making its way to desktops everywhere: push notifications.
Websites that use push notifications are essentially asking the user’s permission to keep an open line of communication to them, even after they’ve left the site. That way, businesses can re-engage with visitors or customers when they have news to share or products they’d like to announce. In 2019, they will become far more common and will offer businesses a valuable new way to drive traffic to their websites by speaking straight to their audiences.
If you haven’t noticed by now, the trends we’ve highlighted here share a single common through-line. They’re all part of a much larger shift towards a more flexible, personalized, and useful internet experience for users. Make no mistake, though. The mobile experience will continue to be the dominant driving force in web design in the coming years, but the desktop web experience is gradually moving towards parity with it, at least in terms of features.
No matter how you look at it, 2019 is going to be a very important year for businesses as they navigate the various shifts taking place all across the internet. If your business website has fallen behind the times or is just in need of some upgrades, contact us today and let our expert team of developers bring it up to speed by integrating some of the latest features and designs. Together, we’ll make sure your business makes an online impression that your customers will love!
