Read Time 3 minutes TL;DR We expect to see big data and data analytics applied to even greater effect to aid in the personalization of digital advertising. Now that AR is in the hands of more consumers, expect to see it used prevalently in the new year. Micro-moments...
Internet Marketing
Holiday Cheer: How to Bring More Traffic to Your E-Commerce Website During the Holidays
Available data indicates that most retailers make up to almost 20 percent of their annual sales during the holiday months - ecommerce websites are no exception. If you're responsible for the planning and execution of an online store's holiday strategy, the time...
Why Your Website Needs Calls to Action
Companies utilize marketing for one core reason—to help build business. Whether your digital marketing efforts are geared towards generating new leads, developing current leads or closing a sale, if it’s not pushing the business forward you’re not achieving...
Why Your Website Needs an SSL Certificate
Many website owners believe that security is only important when it comes to credit card transactions, but the truth is that security should always be a priority regardless of the type of website you have. That’s where a Secure Sockets Layer (SSL) certificate...
4 Tips for Preparing Your Website for a Product Launch
After weeks or months of hard work, you’re finally ready to bring a new offering to the market. You think it’s going to be a high-performer that takes business to a new level, but it’s still important that you support the new service or product with an effective...
9 Things To Consider When Launching a New Website
Launching your own website can be quite the headache, but you can deliver an engaging platform for your audience with the right guidance. From soliciting audience engagement to sponsoring content, here are the top 10 things to think about when creating and launching...