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How Having a CRM Can Help Grow Your Business
In today's hyper-competitive business world, companies have to seek every advantage they can to stay ahead of the pack. One of the greatest advantages available today revolves around making effective use of customer data to maximize sales and bottom-line results. For...
Using Google Analytics to Guide Your Next Digital Strategy
In a world where websites have taken on such a central role in business success, no company can afford to do anything less than put their best foot forward online. To make that happen, it's necessary to craft a comprehensive and forward-looking digital strategy...
Creating a Basic Inbound Sales Funnel
Most people in the sales and marketing profession are familiar with the traditional idea of the sales funnel; a visual representative of the path that a buyer takes from prospect to customer. But in the inbound era, things are a bit different. While an inbound sales...
Call Me Maybe: Tracking Mobile Calls for Smarter Marketing
Your website is a key resource for your existing and potential customers to find information about your business and brand. Whether they are there to shop, research your services, or locate your store front, it’s crucial to offer a visible and functional line of...
Tips for writing Google Adwords Ads
Writing a great and compelling ad in 70 characters or less can be a difficult task, so I have decided to write about the basics for a strong Adwords ad. Here is a list of suggestions that should be considered for your Ads. What makes your product or service unique?...
